This data was originally featured in the August 28th, 2024 newsletter found here: INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat resourceful, […]
Category: business analytics
Building Powerful ICPs with Generative AI – Final Summary
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]
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Building Powerful ICPs with Generative AI – Part 3
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]
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So What? Generative AI for Content Personalization
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for content personalization to […]
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Internal and External Audiences
This post was originally featured in the August 21, 2024 newsletter found here: INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we analyze […]
Instagram for Influencers
This data was originally featured in the August 21, 2024 newsletter found here:INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers In this week’s Data Diaries, we dig into the second set of snapshots from Crowdtangle, the now-decommissioned data utility from Meta. Crowdtangle was unique among data provider companies in that they […]
So What? Using Your ICP to Align Your Services
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
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Instagram For Brands
This content was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands In this week’s Data Diaries, we bid farewell to an old friend: Meta Crowdtangle. Originally a standalone company, I first became aware of Crowdtangle in 2015 at my old agency […]
So What? Automating Email Newsletters With Generative AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to create newsletters. You’ll see […]
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Unstructured Data Analysis With AI
This data was originally featured in the August 7th, 2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI In this week’s Data Diaries, let’s talk about a use case for generative AI that very few people think about: generation of quantitative data. Now, before we […]