This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES In this week’s Data Diaries, by request from our friend Matt, we’re freshening up our employment data. Let’s take a look at open job positions to see how the economy […]
This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA In this week’s Data Diaries, let’s revisit employment and hiring data in marketing. One of my favorite data sources to understand what’s happening in marketing hiring is Indeed.com’s open positions data […]
INBOX INSIGHTS: 5P Framework Flexibility, Marketing Hiring Data (4/10) :: View in browser 👉 Check out the new PARE power AI questions framework, no strings attached Making the 5P Framework More Flexible Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun […]
Read More… from INBOX INSIGHTS, April 10, 2024: 5P Framework Flexibility, Marketing Hiring Data
In this week’s Data Diaries, let’s talk about generative AI’s application for something really helpful: preparing for job interviews. In the past week, a half dozen friends have all asked for help with various parts of the job search process, and in each case, generative AI had a role to play. I’ll use the example […]
INBOX INSIGHTS: Women’s History Month, Generative AI for Job Interviews (3/20) :: View in browser 👉 Missed our Intro to Generative AI webinar yesterday? Catch the replay here! Highlighting Women For Women’s History Month It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We […]
Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI and job losses and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature […]
Read More… from In-Ear Insights: Generative AI and Job Losses
This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]
Read More… from Embracing Failure: Why We Shy Away But Shouldn’t
Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 8: The Marketing Jobs Outlook
INBOX INSIGHTS: Build Your Digital Twin with Custom GPT, Marketing Job Market (11/15) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Build a Custom GPT Model Did you know you can now clone yourself? Well, sort of. Over the weekend, OpenAI rolled out the ability to create your own […]
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