This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]
This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2 In this week’s Data Diaries, let’s celebrate a birthday. We’re a little early since next week is the Thanksgiving holiday here in the US, and there will be no Data Diaries column […]
This post was originally featured in the October 30th, 2024 newsletter found here: INBOX INSIGHTS, October 30, 2024: Undoing Toxic Cultures, AI-Powered Buyer Journeys How Can We Undo a Toxic Culture? We’ve all been there. We’ve shown up to jobs that are just a paycheck. They don’t care about us, and we don’t care about […]
This content was originally featured in the October 23rd, 2024 newsletter found here: INBOX INSIGHTS, October 23, 2024: Digging Deep Into Problems, Marketing Hiring Demand Are We Digging Deep Enough Into Our Problems? Are we digging deep enough into our problems? The answer is no. But wait. What about the 5Ps? I’m using that framework! […]
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]
Read More… from Building Powerful ICPs with Generative AI: Part 4
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]
Read More… from Building Powerful ICPs with Generative AI – Part 3
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Internal Vs. External: Why Your Team Needs More Than One ICP Last time, we discussed the external ICP. Now we’re jumping into the internal […]
Read More… from Building Powerful ICPs with Generative AI: Part 2
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Remember that time you poured your heart and soul into a marketing campaign, only for it to fall short when it launched? Yeah, me […]
Read More… from Building Powerful ICPs with Generative AI: Part 1
This post was originally featured in the August 21, 2024 newsletter found here: INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we analyze […]
This data was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands 👉 Register for our upcoming free webinar, Generative AI for Hospitality! The Power of Human Connection in Marketing Over this past weekend, I volunteered some time at the info booth for […]
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