This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]
This data was originally featured in the April 24, 2024 newsletter found here: INBOX INSIGHTS, APRIL 24, 2024: DOWNSIDE OF SHORTCUTS, AI USE CASE IDENTIFICATION There are no shortcuts in life. That’s a lie. There are plenty of short cuts. The question a short cut raises when presented is whether or not you should take […]
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS THE 5P FRAMEWORK – WHERE IT BEGAN Last week I had the realization that a lot of us come to – just because I know something well doesn’t mean everyone […]
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If you’re not new, thanks for returning. You already know that my love language is user stories. I realized, however, that I haven’t done a deep dive into why user stories are so effective. Well, buckle up, that […]
Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss Matomo Analytics system as a GA alternative, setting it up, and what data you’ll […]
Read More… from So What? Setting up Matomo Analytics in 2024
This content was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in business and tech, I run into […]
This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]
This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]
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