In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]
Read More… from {PODCAST} In-Ear Insights: Conference and Event Content Marketing
IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]
In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18
Hubspot’s INBOUND Conference is the largest inbound marketing conference in the world, bar none. Every year, Brian Halligan and Dharmesh Shah put on a SHOW, backed by hundreds of Hubspot employees, and INBOUND has grown to a mega-conference. This year, more than 21,000 attendees are expected to be on site. Getting the most out of […]
Content Marketing World is one of the largest, if not the largest, content marketing conferences in the world. Robert Rose and the team at CMI and UBM do an amazing job of putting on this show each year in Cleveland. Getting the most out of the show requires some advance preparation. For first-timers (and forgetful […]
Read More… from Content Marketing World Attendee Success Guide
I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]
Read More… from IBM THINK 2018: THINK About Your Personal Brand
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