So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! On this week’s So What? we talk about how to build and grow your content by using Generative AI to the best of it’s […]
Read More… from So What? How To Use Generative AI To Audit Content Marketing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss what the term “content supply chain” really means. You’ll learn whether this buzzword can improve your content creation process. Discover how to use both people and technology to create an efficient content workflow. Find out if the “content supply chain” delivers […]
Read More… from In-Ear Insights: Content Supply Chain Management
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at what the capabilities of today’s modern large language models enable us to do. One of the prime uses for language models in […]
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
This content was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of contention. As a PM, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we look into Generative AI, Photoshop prompts, and the basics of photoshop as a whole. Catch the […]
Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Should you do this? Yes. And there are three reasons why. First, legality. While it’s not required by law yet in most places, there is a trend headed in […]
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This content was originally featured in the January 10th, 2024 newsletter found here: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS Over winter break, I spent a lot of time reflecting and taking in information. Part of that was taking classes with the Peloton Community. If you don’t belong to the Peloton Community, you might see it […]
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Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 5: Content Republishing
This content was originally featured in the November 16, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/11/inbox-insights-november-16-2022-contextual-content-social-media-changes/ The past couple of weeks we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. This week, I want to try and tie it all together with contextual content. Contextual content is just a fancy way […]
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