In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content […]
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Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for the customer journey? This got me thinking about content planning. In an ideal world, we could be everything to everyone. In the real world, we’re trying to reach our […]
This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy […]
In this week’s In-Ear Insights, Katie and Chris discuss content strategy for social media, especially the difference between performative and conversational social media content. Learn what the differences are, why they matter, and how you might want to approach your own social media content strategy. Tune in to learn more! [podcastsponsor] Watch the video here: […]
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INBOX INSIGHTS: Niche Content, Accessibility, Big Data Analytics (7/27) :: View in browser Take our new Google Analytics 4 for Marketers Course » Niche Content for the Customer Journey Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for […]
Read More… from INBOX INSIGHTS, July 27, 2022: Niche Content, Accessibility, Big Data Analytics
In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What are the trends marketers are not paying attention to? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Trends (2022)
All too often when working with clients I see the same issue over and over. The marketing strategy is focused on individual digital channels, and not the story they want to tell. When you focus on the digital channels first they tend to become siloed and not complimentary. Chris explores this further in the Data […]
I am going to give away the ending of this post. You need to reach the right audience. The right audience won’t run away if they know how the story ends. Give them a compelling conclusion and they will stick around to read the rest of the narrative. I love reading. I read a lot, […]
This data was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ In this week’s Rear View Mirror, we dig into the latest metrics on content republishing. How much content are we republishing, and does republishing work? In past issues, we’ve examined the art of republishing content and previously concluded that it does […]
This data was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ In this week’s Rear View Mirror, we fielded a question about what content works on Pinterest from our Slack group, Analytics for Marketers, so we decided to dig into a sample of some of the top-performing content on Pinterest. Imagine our […]
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