What is First Party Data Second Party Data and Third Party Data 37

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? What are the most overused words in press […]

Read More… from Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

What is First Party Data Second Party Data and Third Party Data 34

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate […]

Read More… from {PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

Pin It on Pinterest