In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring […]
Read More… from {PODCAST} In-Ear Insights: Data-Driven Thought Leadership
Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not necessarily special. Financial markets talk about commodities like copper, oil, or rice: […]
Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? What are the most overused words in press […]
Read More… from Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words
In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate […]
Read More… from {PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing
Content Marketing World, the world’s largest and most prominent content marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers […]
Read More… from The Speakers of Content Marketing World 2019 : A Data Dive
In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea […]
Read More… from {PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing
In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring […]
Read More… from {PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]
Read More… from {PODCAST} In-Ear Insights: Conference and Event Content Marketing
Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his experiences which means that it is optimized for him and the way […]
Read More… from Marketing Insights Q&A: Documenting versus Creating Content for Marketing
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