This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA Over the weekend, I noticed that I had poison ivy growing within my hydrangeas. I wanted it gone. I’m allergic to poison ivy and being an invasive plant, it spreads […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI podcast editing techniques to enhance your workflow […]
Read More… from So What? AI Podcast Editing: Level Up Your Workflow
This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE You’ve probably heard people say, “AI will do this, those skills are going to be irrelevant.” Last weekend, I had a conversation with a good friend, and she was telling […]
This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through analytics for sales. From the ideal customer profile and how to build it, […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]
If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If you’re not new, thanks for returning. You already know that my love language is user stories. I realized, however, that I haven’t done a deep dive into why user stories are so effective. Well, buckle up, that […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]
Read More… from So What? Applying the Data-Driven Customer Journey
This content was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. Each week when I sit down to write the opening to the newsletter I ask myself, what would be helpful? What does the audience and customers want to hear about? I don’t want to talk (or write) at you. I want […]
Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for the customer journey? This got me thinking about content planning. In an ideal world, we could be everything to everyone. In the real world, we’re trying to reach our […]
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