So What How to do an audience analysis

So What? How to do an Audience Analysis

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to conduct an insightful audience analysis using valuable data […]

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So What Generative AI Best Practices for Building GPTs

So What? Generative AI Best Practices for Building GPTs

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the trade of building GPTs for your business needs. Discover […]

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Do Customers Want AI

Do Customers Want AI?

This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE You’ve probably heard people say, “AI will do this, those skills are going to be irrelevant.” Last weekend, I had a conversation with a good friend, and she was telling […]

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Measuring ROI in 2024

Measuring ROI in 2024

This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]

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Being data driven

Being Data-Driven

This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]

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Instant Insights The Beginners Generative AI Starter Kit 16

User Stories Deep Dive

If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If you’re not new, thanks for returning. You already know that my love language is user stories. I realized, however, that I haven’t done a deep dive into why user stories are so effective. Well, buckle up, that […]

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So What header image

So What? Applying the Data-Driven Customer Journey

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]

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five failure points of a measurement strategy 6

Understanding customer needs with a purpose

This content was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. Each week when I sit down to write the opening to the newsletter I ask myself, what would be helpful? What does the audience and customers want to hear about? I don’t want to talk (or write) at you. I want […]

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