For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM (disclosure: Trust Insights is an IBM Business Partner) […]
In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese food menus and restaurants to dealing with confused C-Suite people, you’ll learn how to start breaking […]
Read More… from {PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques
A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here: https://www.trustinsights.ai/blog/2020/01/podcast-in-ear-insights-data-analytics-business-analytics-and-marketing-analytics/ Data analytics is the science of analyzing raw data in order to make conclusions about that information. Business analytics refers to the skills, technologies, practices for continuous […]
Read More… from Data Analytics, Business Analytics, and Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]
Newsletter
Podcast
