So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]
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This data was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA One of the things that is common in any news cycle, but especially during political cycles like elections, is bold claims made with numbers and data. “Restaurant prices […]
This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel like an upgrade from Universal Analytics. If anything, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss how to use Generative AI to your benefit, the best tools for solving data problems, […]
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INBOX INSIGHTS: New Tech Doesn’t Solve Old Problems, Fact Checking Data (1/31) :: View in browser 👉 Take our new Generative AI for Marketers course! New Technology Doesn’t Solve Old Problems New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If you have […]
This data was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE In this week’s Data Diaries, let’s talk about one of the major factors that will determine success or failure when it comes to generative AI: the quality of your […]
This data was originally featured in the November 15th, 2023 newsletter found here: BUILD YOUR DIGITAL TWIN WITH CUSTOM GPT, MARKETING JOB MARKET Let’s take a look at the big picture and how marketing is faring, at least in terms of the job market. Is it getting easier or harder for marketers to find new […]
This data was originally featured in the November 29th, 2023 newsletter found here: DEALING WITH FAILURE, VIDEO VIEWING SITES Originally, I had the idea of trying to visualize whether the entertainment industry strikes had any impact on video viewing habits. To that end, I pulled website visit traffic data from a dozen popular sites like YouTube, […]
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This content was originally featured in the October 25, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-25-2023-data-governance-hot-ones-text-analysis/. In case you weren’t aware, there were 11,038 Martech solutions available to you as of May 2023. We know that as of now, Q4 2023 there are a lot more to add to that list. Of those, many that are AI-powered […]
This data was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. One of the biggest challenges with the fractured social media landscape we face as marketers is what to do about previously reliable public data. For more than 15 years, marketers and the general public relied – perhaps too heavily – on […]
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