This data was originally featured in the August 30, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-30-2023-foundations-of-innovation-ai-driven-pumpkin-spice/. This week, it’s pumpkin spice season! Well, specifically, it’s the peak of search inquiries about all things pumpkin spice. However, we’re going to do things slightly differently this year, rather than just our usual roundup. That’s a good place to start […]
This data was originally featured in the July 12, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-ai-efficiencies-ripple-effects-chatgpt-code-interpreter/. In this week’s Data Diaries, let’s take a brain-melting look at the newest AI data analysis tool, GPT-4 Code Interpreter from OpenAI. Housed within the familiar ChatGPT interface, Code Interpreter is part of the $20/month paid plan, and after you see […]
This data was originally featured in the March 29, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-29-2023-staying-productive-instagram-engagement/. In this week’s Data Diaries, as we close out the quarter, let’s check in on how things are going for brand influencers on Instagram and see how they are faring on one of the world’s most popular social networks? Let’s first […]
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This data was originally featured in the January 25, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-25-2023-growth-hacking-secrets-competitive-analysis/. In this week’s Data Diaries, let’s talk through some competitive analysis. One of the more interesting things to do with public data like Twitter and Instagram data is to examine who follows you, who follows your competitors, and who you share […]
This data was originally featured in the June 1, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/. In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]
This data was originally featured in the March 15, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-15-2023-happy-fifth-birthday-trust-insights/ In this week’s Data Diaries, let’s take a walk down memory lane as part of our five year celebration and look at the total number of inbound links to the Trust Insights website over the years. In this seemingly simple chart, […]
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In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]
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In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]
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This data was originally featured in the October 26, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-26-2022-building-trust-amazon-reviews-data/ In this week’s Data Diaries, let’s do a bit of lateral thinking. What do data sources like Amazon reviews tell us? What sorts of things might they indicate? There’s the obvious conclusions, of course – ratings and reviews influence purchase decisions. […]
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 6: Press Release Statistics
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