This data was originally featured in the September 27, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-27-2023-marketing-event-attendee-success-guide-marketing-jobs/. In this week’s Data Diaries, let’s take a look at the job market. A number of friends and colleagues have been looking for work in recent weeks at all levels; one friend who’s a senior marketing leader has been searching for […]
This data was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. Now that Labor Day has come and gone in the USA (for non-USA folks, it’s the end of summer and return to work for many), it’s time to start thinking about the tail end of the year. While we shared a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]
This data was originally featured in the August 30, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-30-2023-foundations-of-innovation-ai-driven-pumpkin-spice/. This week, it’s pumpkin spice season! Well, specifically, it’s the peak of search inquiries about all things pumpkin spice. However, we’re going to do things slightly differently this year, rather than just our usual roundup. That’s a good place to start […]
This data was originally featured in the July 12, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-ai-efficiencies-ripple-effects-chatgpt-code-interpreter/. In this week’s Data Diaries, let’s take a brain-melting look at the newest AI data analysis tool, GPT-4 Code Interpreter from OpenAI. Housed within the familiar ChatGPT interface, Code Interpreter is part of the $20/month paid plan, and after you see […]
This data was originally featured in the March 29, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-29-2023-staying-productive-instagram-engagement/. In this week’s Data Diaries, as we close out the quarter, let’s check in on how things are going for brand influencers on Instagram and see how they are faring on one of the world’s most popular social networks? Let’s first […]
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This data was originally featured in the January 25, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-25-2023-growth-hacking-secrets-competitive-analysis/. In this week’s Data Diaries, let’s talk through some competitive analysis. One of the more interesting things to do with public data like Twitter and Instagram data is to examine who follows you, who follows your competitors, and who you share […]
This data was originally featured in the June 1, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/. In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]
This data was originally featured in the March 15, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-15-2023-happy-fifth-birthday-trust-insights/ In this week’s Data Diaries, let’s take a walk down memory lane as part of our five year celebration and look at the total number of inbound links to the Trust Insights website over the years. In this seemingly simple chart, […]
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In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]
Read More… from In-Ear Insights: Risks of Replicating Data Without Sources
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