In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]
Read More… from In-Ear Insights: Obstacles to Becoming Data-Driven
This data was originally featured in the October 26, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-26-2022-building-trust-amazon-reviews-data/ In this week’s Data Diaries, let’s do a bit of lateral thinking. What do data sources like Amazon reviews tell us? What sorts of things might they indicate? There’s the obvious conclusions, of course – ratings and reviews influence purchase decisions. […]
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 6: Press Release Statistics
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 2: Instagram for Brands
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]
Read More… from {PODCAST} In-Ear Insights: How Important Is Accuracy?
As we head into the last few weeks of 2022, you might be thinking about our own or our team’s professional development. Maybe you want a refresher, or maybe we just rebooted your marketing career. Whatever the case, here is a comprehensive list of data analytics courses. MarTech Courses: – Google Analytics 4 Certification […]
Read More… from A comprehensive list of data analytics courses
What is data visualization? Data visualization is a process of representing data using graphical means. It is an effective way of communicating large and complex data sets. It is also the most efficient method to help your stakeholders make decisions with the data. By simplifying the data set from large tables and databases into a […]
Why do you need to take care of your data? Let me paint you a picture. Imagine your data is water. Imagine your tech stack are the pipes in your house. Imaging your marketing and sales funnel are the connection points of the plumbing. Image your reporting are the faucets and appliances that you use […]
In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders
In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
Read More… from {PODCAST} In-Ear Insights: What is Data-Driven Marketing?
Newsletter
Podcast
