Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 2: Instagram for Brands
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]
Read More… from {PODCAST} In-Ear Insights: How Important Is Accuracy?
As we head into the last few weeks of 2022, you might be thinking about our own or our team’s professional development. Maybe you want a refresher, or maybe we just rebooted your marketing career. Whatever the case, here is a comprehensive list of data analytics courses. MarTech Courses: – Google Analytics 4 Certification […]
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What is data visualization? Data visualization is a process of representing data using graphical means. It is an effective way of communicating large and complex data sets. It is also the most efficient method to help your stakeholders make decisions with the data. By simplifying the data set from large tables and databases into a […]
Why do you need to take care of your data? Let me paint you a picture. Imagine your data is water. Imagine your tech stack are the pipes in your house. Imaging your marketing and sales funnel are the connection points of the plumbing. Image your reporting are the faucets and appliances that you use […]
In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders
In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
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This may or may not come as surprise, but I am never satisfied with things if they are static. I feel like most of you out there can agree with that sentiment. Recently, I wanted to shake up our website traffic and see if I could generate more conversions. I designed and ran an A/B […]
Read More… from What happens when your A/B test doesn’t give you the answer?
This data was originally featured in the June 29, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-29-2022-how-about-some-good-news-personal-brand-quantified-self/ In this week’s Data Diaries, let’s expand on what Katie wrote in the introduction and look at how to analyze the most important dataset of all: our own health. Self-care is not only critical in times of stress, but we have […]
In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting
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