In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. They talk about a Human-Centric Data Strategy. Learn how electronic health records and customer data platforms are similar, what mistakes they both make, and how […]
Read More… from {PODCAST} In-Ear Insights: Human-Centric Data Strategy
In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]
Read More… from {PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations
In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as […]
Read More… from {PODCAST} In-Ear Insights: Customer Data Protection and Privacy
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