In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]
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INBOX INSIGHTS: AI Integration Strategy Part 3, AI Data Privacy (2025-04-23) :: View in browser 
Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here on Substack. Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where […]
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This content was originally featured in the March 19th, 2025 newsletter found here: INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News Data Governance: The Step You Can’t Skip Picture this: Your demand gen team had just finished designing what you thought was the perfect ABM campaign. You’ve spent weeks aligning with sales on […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You’ll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using your own data. You’ll understand the crucial differences between RAG and typical search engines or generative AI […]
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This data was originally featured in the March 12th, 2025 newsletter found here: INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking In this week’s Data Diaries, let’s talk about AI benchmarks. In the AI world, and especially in the generative AI world, AI models are often rated by how they perform on […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to prepare your data for AI so that it […]
This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You’ll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools. Discover how to ensure your data is clean, credible, and comprehensive, avoiding the pitfalls of ‘garbage in, garbage out’. […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the basics of SEO for AI and how to optimize […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You’ll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business. Learn to move beyond reactive panic planning and create robust […]
Read More… from In-Ear Insights: Generative AI Reasoning Models For Scenario Planning
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