At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to actively participate/cooperate in the political process is a worthy aim. Why don’t more people vote? Fortunately, […]
Read More… from Encouraging Voter Participation: Deep Dive into 2016 Census Data
In this episode of In-Ear Insights, listen as co-founders Katie Robbert and Christopher Penn discuss the skills of a modern data scientist. What should a modern data scientist be able to do? Who is cut out to be a data scientist? What are the foundational skills people should learn who want to pursue data science? […]
Read More… from {PODCAST} In-Ear Insights: What Are The Skills of a Data Scientist?
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference between data analytics and data science? The data science lifecycle Discussed in […]
Read More… from {PODCAST} In-Ear Insights: What is Data Science?
Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
Read More… from Marketing Insights Q&A: How will AI change social media?
Over the past few weeks, Twitter announced it was taking action to not only reduce the number of bots and spammy accounts on the service, but would be deleting accounts that were clearly non-human. As part of that announcement, they estimated that up to 6% of all Twitter accounts would be affected and all human […]
Read More… from Impact Of The Great Twitter Bot Purge on Elected Officials
Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you could use automation for […]
At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to become aware of and actively participate/cooperate in the political process is a worthy aim. Why don’t […]
Read More… from Encouraging Voter Registration : Deep Dive into 2016 Census Data
For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do people search for kennel cough the most? Of […]
Read More… from Avoiding Kennel Cough with Predictive Analytics
Marketers should be using predictive analytics to help plan out their tactics, specifically their content marketing. But what are the issues with predictive analytics when it comes to marketing planning? Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but […]
No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds. YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything […]
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