This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries In this week’s Data Diaries, let’s expand our look at the employment market. Usually we just look at open marketing positions to get a sense of how the marketing industry is doing, but […]
Category: digital marketing
So What? How to Identify Generative AI Use Cases
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify AI use cases for marketing. Discover the six specific […]
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What the Llama Model Means for AI
This data was originally featured in the July 24th, 2024 newsletter found here: INBOX INSIGHTS, JULY 24, 2024: HOW TO GET INVOLVED, WHAT THE LLAMA MODEL MEANS FOR AI In this week’s Data Diaries, let’s take a step back for a moment to talk grand strategy, generative AI, and the big picture. Yesterday, July 23, […]
So What? Does your CRM data match your ICP?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to analyze your CRM data to […]
So What? How to do an Audience Analysis
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to conduct an insightful audience analysis using valuable data […]
Gold Standard of Attribution
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
So What? Generative AI Best Practices for Building GPTs
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the trade of building GPTs for your business needs. Discover […]
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Root of the Problem
This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA Over the weekend, I noticed that I had poison ivy growing within my hydrangeas. I wanted it gone. I’m allergic to poison ivy and being an invasive plant, it spreads […]
Measuring ROI in 2024
This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]
Being Data-Driven
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]