So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]
Read More… from So What? Applying the Data-Driven Customer Journey
This data was originally featured in the November 15th, 2023 newsletter found here: BUILD YOUR DIGITAL TWIN WITH CUSTOM GPT, MARKETING JOB MARKET Let’s take a look at the big picture and how marketing is faring, at least in terms of the job market. Is it getting easier or harder for marketers to find new […]
One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like Adobe Marketo, Google Analytics, Google Tag Manager, even major CRM software packages like Salesforce […]
Read More… from Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack
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