This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI WHAT IS CORPORATE CULTURE? When I talk about integrating AI into your company, I talk about how it’s a culture shift. The response I get to that statement is usually, “What if we […]
Category: digital transformation
Programming Generative AI
This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI In this week’s Data Diaries, let’s talk about an advanced generative AI prompting technique for tools like ChatGPT and Google Gemini. As we’ve discussed on previous podcasts and livestreams, the words we […]
So What? Generative AI Advanced Prompting Techniques
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the difference between basic and advanced prompting techniques for generative […]
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Developing a Sustainable AI Integration Strategy
This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS Well, hey there! Let’s chat about a topic that’s been buzzing around boardrooms and strategy meetings: integrating AI into your business. AI has transformative potential, but the real challenge […]
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So What? How to do an Audience Analysis
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to conduct an insightful audience analysis using valuable data […]
Rescuing Burgers with AI
This data was originally featured in the July 3rd, 2024 newsletter found here: INBOX INSIGHTS, JULY 3, 2024: QUICK TIPS FOR AGILE MARKETING, RESCUING BURGERS WITH AI In this week’s Data Diaries, let’s keep the theme of using generative AI for non-work purposes going, especially in light of the July 4th holiday in the USA. […]
Assumptions of Time
This content was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: ASSUMPTIONS OF TIME, GOLD STANDARD OF ATTRIBUTION I wrote about making assumptions about people’s time on LinkedIn the other day. Given the responses, I think it’s worth bringing up again. Here is the original post: Don’t use the […]
Gold Standard of Attribution
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
So What? Generative AI Best Practices for Building GPTs
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the trade of building GPTs for your business needs. Discover […]
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Keeping Projects on the Rails
This data was originally featured in the June 19th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 19, 2024: KEEPING PROJECTS ON THE RAILS, OVERCOMING ANALYSIS PARALYSIS WITH AI I’m in the middle of a kitchen renovation. If you’ve ever been through one, you know the experience can be stressful. Your level of involvement is likely […]