Data Impartiality, Tech Change Management, SaaS Content Republishing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Impartiality in Marketing Data I’ve been reading through The McKinsey Way, Ethan Raisel’s 1999 business book about the eponymous consulting firm, and in one chapter, Raisel talks about how McKinsey […]
Category: email
INBOX INSIGHTS, April 14, 2021: Marketing Tech Stack Woes, Change Management, Sales Funnels
Marketing Tech Stack Woes, Change Management, Sales Funnels Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Finding the Needle in the Tech Stack I had a chat with a friend earlier this week who said they had a client that needed more leads. Leads were down. […]
INBOX INSIGHTS, April 7, 2021: How To Know What to Optimize and Promote
How To Know What to Optimize and Promote Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » How To Know What to Optimize and Promote One of the things I see marketers do most wrong, especially when it comes to SEO and social media content sharing, is behave randomly. […]
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INBOX INSIGHTS, March 31, 2021: In The Headlights is now INBOX INSIGHTS, the Trust Insights Newsletter
In The Headlights is now INBOX INSIGHTS, the Trust Insights Newsletter Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » In the Headlights is now INBOX INSIGHTS It’s time for some spring cleaning, and we’re putting away the newsletter we’ve been writing for the past three years. In the […]
Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]
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12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. 2020 […]
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In the Headlights: November 7, 2019 Issue
The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was sound. Why? It’s a false claim. Very few things in life are fireproof, […]
In the Headlights: October 30, 2019 Issue
What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since become reality at Trust Insights, […]
In the Headlights: October 23, 2019 Issue
Miss our talk at MarketingProfs’ B2B Forum on how to improve your dashboards and reporting? Watch the full video now! A KPI is a number for which you get a bonus, or you get fired. That’s the strongest definition of a KPI we can offer, and it brings instant clarity to a discussion about what […]
In the Headlights: October 16, 2019 Issue
This week, we’re at the MarketingProfs B2B Forum conference, an event focused solely on B2B marketing. One of the most interesting applications of AI that we’re testing out is real-time voice recognition. We learn tons at conferences from speakers, as they share their insights and ideas from the stage. But what if we could learn […]
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