If you don’t plan to measure, you can’t measure the plan. This is the time of year when every marketer is focused on budgeting, resourcing, and strategic planning for the year ahead. One of the key questions we’ve been asked by customers is, “How much should I plan to spend on data and analytics?” There […]
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In the Headlights: October 2, 2019 Issue
What is a social network? This seems like a silly question, doesn’t it? Everyone knows what a social network is, and you probably can’t help thinking of names like Facebook or Instagram when the phrase pops into your mind. But really think about it for a second. The key is that second word, network. Social […]
In the Headlights: September 25, 2019 Issue
Missed our live event and webinar this week about the social networks to watch in 2020? No worries – grab the full paper here! This week, at our live event in New York City with Talkwalker, Inc., we suggested a term that many marketers hadn’t heard before: blended listening. In marketing, our operational silos often […]
In The Headlights: September 18, 2019 Issue
If you missed it earlier this week, we just released a new research paper on what social networks will be popular and worth paying attention to in 2020. Get the paper here. Building on rented land will bite companies harder than ever in 2020. You don’t need to be a data scientist to see that […]
In The Headlights: September 4, 2019 Issue
At our talks this week at both INBOUND and Content Marketing World, we’ve got a lot to share on applications of AI in marketing, but I wanted to share something more high-level that reframes the power of AI as it applies to you and me – not as marketers, but as people. For the longest […]
In The Headlights: August 28, 2019 Issue
I was reading a blog post this morning in preparing this issue of the newsletter, and said post was dispensing SEO advice that was literally 10 years old. I was astonished, even though the post itself was only hours old, how dated the advice was, how behind the times the author was. Some advice is […]
In The Headlights: August 21, 2019 Issue
Don’t reinvent the wheel. This is one of the most common cliches heard in conference rooms and team meetings in business. Don’t reinvent the wheel. Don’t duplicate effort. Don’t create something that already exists. There’s a nuance to this cliche that we miss. Sometimes, reinventing the wheel is the only way to learn how a […]
In The Headlights: August 14, 2019 Issue
You collectively voted, and we heard you: IMAGE Rear View Mirror Data stays as a regular column. We’ll move it just below The Bright Idea for this and future issues of the newsletter in its new home. If you’re interested in how we did the polling, it’s a very straightforward process. Google Analytics automatically tracks […]
In the Headlights: August 7, 2019 Issue
This is the second week of us testing the Rear View Mirror Data column, shown below. What do you think? Are these snippets of data about marketing channels useful and helpful? Tap/click your reply here: Yes, I find the Rear View Data helpful. Please keep publishing it. No, I don’t find the Rear View Data […]
In The Headlights: July 31, 2019 Issue
Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly. […]
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