INBOX INSIGHTS: Good Content, UTM Codes On Websites, SDLC in Marketing Ops (2/9) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Determining What Content Your Audience Wants Chris and I talk a lot about content marketing and that all the tips and tricks don’t […]
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INBOX INSIGHTS, February 2, 2022: Marketing Checklist, Content Marketing Strategy, Instagram Influencer Engagement
INBOX INSIGHTS: Marketing Checklist, Content Marketing Strategy, Instagram Influencer Engagement (2/2) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Marketing Checklist I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt […]
INBOX INSIGHTS, January 26, 2022: Process Documentation, Analytics Amnesty, Instagram Brand Content
INBOX INSIGHTS: Process Documentation, Analytics Amnesty, Instagram Brand Content (1/26) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Documenting Your Processes Over the past week, my laptop has been stuck in a 4-hour reboot cycle, I've lost the ability to use my keyboard, and […]
INBOX INSIGHTS, January 19, 2022: Two Types of People, Solving Wordle Puzzles
INBOX INSIGHTS: Two Types of People, Solving Wordle Puzzles (1/19) :: View in browser **Get the 12 Days of Data eBook totally free, no forms to fill out »_** Two Types of People When you hear the phrase “two kinds of people” you’re probably assuming people that are polar opposites. People who do something and […]
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INBOX INSIGHTS, January 12, 2022: Pros and Cons of Marketing Consultants, Political Ad Data
INBOX INSIGHTS: Pros and Cons of Marketing Consultants, Political Ad Data (1/12) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Pros and Cons of Hiring a Marketing Consultant In the past year, we’ve seen the “Great Resignation” – people quitting their jobs in large […]
INBOX INSIGHTS, January 5, 2022: Disadvantages of Predictive Analytics, SEO A/B Testing
INBOX INSIGHTS: Disadvantages of Predictive Analytics, SEO A/B Testing (1/5) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Disadvantages of Predictive Analytics In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with […]
INBOX INSIGHTS, December 22, 2021: Happy Holidays From Trust Insights
INBOX INSIGHTS: Happy Holidays From Trust Insights (12/22) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Checking In Well, friends. We just about made it to the end of 2021. There have been ups and there have been downs. Hopefully for you, more ups than downs. This […]
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INBOX INSIGHTS, December 15, 2021: Checking In, The 12 Days of Data
INBOX INSIGHTS: Checking In, The 12 Days of Data (12/15) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Checking In Every week when I sit down and write this newsletter I try and think about past experiences and how they might apply to a lesson in business. […]
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INBOX INSIGHTS, December 8, 2021: Marketing Funnel, Data Quality Lifecycle, Press Release Impact
INBOX INSIGHTS: Marketing Funnel, Data Quality Lifecycle, Press Release Impact (12/8) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Marketing Funnel I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the […]
INBOX INSIGHTS, December 1, 2021: How to Create a Strategic Plan, 2022 Social Media Strategies
INBOX INSIGHTS: How to Create a Strategic Plan, 2022 Social Media Strategies (12/1) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » How to Create a Strategic Plan I’ve seen a lot of chatter about what strategy is and isn’t recently. Creating a strategic plan doesn’t need complicated. […]
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