If you missed part one from last week check it out here. We ended up kicking around so many topics after it was published that we wanted to discuss further this week. Scarcity is why live events work. There’s a fear of missing out (FOMO) because if you are not there and something incredible happens, […]
With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. What are the top 5 problems in taking events virtual? As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m […]
Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s Dangerous” a few more […]
madconNYC is running May 12-13 in Brooklyn and we’re going to be doing a pre-conference bootcamp limited to 20 attendees. Christopher and John will run a hands-on session covering: Introduction to Predictive Analytics: learn what predictive analytics is, why it’s vitally important to your digital marketing strategy, and how it’s used in real-life case studies […]
Another year and another MarketingProfs B2B Forum has come and gone. This year, the Forum was held in National Harbor, Maryland, to a packed house of over 1,000 B2B marketers ready to learn how to improve their B2B marketing. Let’s look at some of the major themes and takeaways from this year’s event. Methodology Using […]
Read More… from MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B
MarketingProfs B2B Forum, the leading B2B marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing and […]
Read More… from Speakers of MarketingProfs B2B Forum 2019: A Data Dive Into #MPB2B
In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. [podcastsponsor] Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Event Equipment and Multimedia
In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past […]
Read More… from {PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD
One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by the numbers. Conference Attendance INBOUND cites a rough estimated attendance […]
Read More… from #INBOUND19 and #CMWorld 2019: A Visualized Data Recap
INBOUND, Hubspot’s annual mega-marketing and user conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing all year. […]
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