What is First Party Data Second Party Data and Third Party Data 40

The Speakers of Content Marketing World 2019 : A Data Dive

Content Marketing World, the world’s largest and most prominent content marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers […]

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What is First Party Data Second Party Data and Third Party Data 28

{INFOGRAPHIC} The Speakers of MAICON

  Who’s who at the inaugural Marketing AI Conference, MAICON? Trust Insights analyzed the 48 speakers on MAICON’s Twitter list for their 2019 year-to-date posts to see who’s talking about what. Enjoy this infographic and download a copy if you’re going to be at the event and want to see which speakers might have the […]

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What is First Party Data Second Party Data and Third Party Data 7

{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing

In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with […]

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The unaware audience 26

{PODCAST} In-Ear Insights: Conference and Event Content Marketing

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]

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Identifying Influencers at Adobe Summit and #MKTGnation

Trust Insights’ event heat maps are an easy way to identify who the influencers are at an event. In the past, people would monitor social media to see the most active people at events based on their posts, or (even less relevant) their follower counts. Taking the lead from Search Engines (who copied the concept […]

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MPB2B

MarketingProfs B2B Forum Attendee Success Guide

MarketingProfs B2B Forum is the place to be for B2B marketers at every level. Ann Handley and the team at MarketingProfs do an amazing job of putting on this show each year. Getting the most out of the show requires some advance preparation. For first-timers (and forgetful repeat attendees), here are a few suggestions to […]

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Are you using your demographic data 29

INBOUND 2018 Recap

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Deepak Chopra: “Human beings would […]

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Are you using your demographic data 30

Content Marketing World 2018 Wrapup

We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Ann Handley: “Email marketing is […]

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Are you using your demographic data 13

INBOUND18 Attendee Success Guide

Hubspot’s INBOUND Conference is the largest inbound marketing conference in the world, bar none. Every year, Brian Halligan and Dharmesh Shah put on a SHOW, backed by hundreds of Hubspot employees, and INBOUND has grown to a mega-conference. This year, more than 21,000 attendees are expected to be on site. Getting the most out of […]

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Are you using your demographic data 14

Content Marketing World Attendee Success Guide

Content Marketing World is one of the largest, if not the largest, content marketing conferences in the world. Robert Rose and the team at CMI and UBM do an amazing job of putting on this show each year in Cleveland. Getting the most out of the show requires some advance preparation. For first-timers (and forgetful […]

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