GDPR took effect in May of 2018, and regulates the privacy rights of people within the EU. One of the challenges of GDPR compliance is a spectacular amount of incorrect information circulating about the topic over the past couple of years. We’ve seen people referencing GDPR as applying to only EU citizens (incorrect, all people […]
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second […]
Read More… from {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]
Read More… from {PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations
In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as […]
Read More… from {PODCAST} In-Ear Insights: Customer Data Protection and Privacy
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