This content was originally featured in the January 18, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-18-2023-how-to-improve-bounce-rate-instagram-for-brands/. Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking at your hard work. More specifically, “A bounce is a single-page session on your site. […]
INBOX INSIGHTS: How To Improve Bounce Rate, Instagram for Brands (1/18) :: View in browser 👉 Download the 12 Days of Data Book » How To Improve Bounce Rate Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking […]
Read More… from INBOX INSIGHTS, January 18, 2023: How To Improve Bounce Rate, Instagram for Brands
This data was originally featured in the October 12, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-12-2022-the-importance-of-people-nps-scores-in-ga-4/ In this week’s Data Diaries, let’s talk about (Net Promoter Score™) NPS scoring and how we implement our own variation of it at Trust Insights. You might have seen our poll in last week’s newsletter that looked like this: How likely […]
Read More… from Calculating your Net Promoter Score using Google Analytics
This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]
In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune […]
Read More… from {PODCAST} In-Ear Insights: Is Your Google Analytics 4 Implementation Correct?
All of us at Trust Insights (as well as our clients and the industry in general) have been talking about Universal Analytics (Google Analytics 3 , or GA3 for acronym fans) reaching its end of life in June 2023. There’s just one thing this week that I wanted to make abundantly clear. You might have […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]
INBOX INSIGHTS: Google Analytics 4, Fortune 1000 Marketing Technology (3/23) :: […]
In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps
Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]
Read More… from What’s Going On With Google Analytics 4 And Universal Analytics?
Newsletter
Podcast
