This content was originally featured in the June 12th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 12, 2024: UNIVERSAL ANALYTICS DATA, PROCESSING UNSTRUCTURED SOCIAL DATA DO YOU NEED TO KEEP UNIVERSAL ANALYTICS DATA? In case you weren’t aware, your access to Universal Analytics (UA) data is being cut on July 1, 2024. To that, your UA property […]
This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES FINDING YOUR “WHY” AND MANAGING EXPECTATIONS Expectations are a funny thing. The ones we put on ourselves, and the ones that others put on us. It’s easy to fall into […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]
This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]
This data was originally featured in the 1/24/2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 RED TEAMING CUSTOM GPTS, PART 3 OF 3 Continuing from last week’s newsletter in which we discussed the people, process, and platforms of red-teaming LLMs, let’s continue this week […]
INBOX INSIGHTS: Data Governance, Hot Ones Text Analysis (10/25) :: View in browser 👉 Get our brand new Beginner’s Generative AI Starter Kit, no strings attached! Data Governance In case you weren’t aware, there were 11,038 Martech solutions available to you as of May 2023. We know that as of now, Q4 2023 there are […]
Read More… from INBOX INSIGHTS, October 25, 2023: Data Governance, Hot Ones Text Analysis
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]
Read More… from In-Ear Insights: Generative AI Governance Strategies for Leaders
Whenever I start to say “governance” to one of my clients I can see the involuntary shudder start to happen. It’s a word that people tend to dread. It has a lot of negative connotations such as slow-moving, daunting, lots of paperwork, overhead, delays, extra work, extra cost, and endless meetings. The list of reasons […]
One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like Adobe Marketo, Google Analytics, Google Tag Manager, even major CRM software packages like Salesforce […]
Read More… from Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons […]
Read More… from {PODCAST} In-Ear Insights: Governance of Marketing Technology and AI
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