INBOX INSIGHTS, October 25, 2023: Data Governance, Hot Ones Text Analysis

INBOX INSIGHTS: Data Governance, Hot Ones Text Analysis (10/25) :: View in browser 👉 Get our brand new Beginner’s Generative AI Starter Kit, no strings attached! Data Governance In case you weren’t aware, there were 11,038 Martech solutions available to you as of May 2023. We know that as of now, Q4 2023 there are […]

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In-Ear Insights Generative AI and Governance Strategies for Leaders

In-Ear Insights: Generative AI Governance Strategies for Leaders

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]

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Data Governance

Setting up basic data governance

Whenever I start to say “governance” to one of my clients I can see the involuntary shudder start to happen. It’s a word that people tend to dread. It has a lot of negative connotations such as slow-moving, daunting, lots of paperwork, overhead, delays, extra work, extra cost, and endless meetings. The list of reasons […]

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Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack

Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack

One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like Adobe Marketo, Google Analytics, Google Tag Manager, even major CRM software packages like Salesforce […]

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Are you using your demographic data 19

{PODCAST} In-Ear Insights: Governance of Marketing Technology and AI

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons […]

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