INBOX INSIGHTS, September 28, 2022: Failure Points in Measurement, Meeting Software

INBOX INSIGHTS: Failure Points in Measurement, Meeting Software (9/28) :: View in browser Download Members Only, our new free study on private social media communities » Five Failure Points of a Measurement Strategy A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the […]

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INBOX INSIGHTS September 21, 2022: AI for Content Creation, Social Media Engagement

INBOX INSIGHTS: AI for Content Creation, Social Media Engagement (9/21) :: View in browser Download Members Only, our new free study on private social media communities » Using AI for Content Creation I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not […]

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INBOX INSIGHTS: Process Isn’t the Enemy, Google Helpful Content Update

INBOX INSIGHTS: Process Isn’t the Enemy, Google Helpful Content Update (9/14) :: View in browser Download Members Only, our new free study on private social media communities » Process Is Not The Enemy So you want to be agile? You want to be able to pivot quickly. You want to drop everything and switch tactics at […]

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INBOX INSIGHTS, September 7, 2022: Taking Care of Data, Natural Disasters

INBOX INSIGHTS: Taking Care of Data, Natural Disasters (9/7) :: View in browser Download Members Only, our new free study on private social media communities » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]

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INBOX INSIGHTS, August 31, 2022: Community Management, Members Only Social Media

INBOX INSIGHTS: Community Management, Members Only Social Media (8/31) :: View in browser Download Members Only, our new free study on private social media communities » Lessons From an Accidental Community Manager I’m not great at social media. I’m pretty terrible at it. I’m terrible at the parts where I have to promote myself and […]

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INBOX INSIGHTS, August 24, 2022: Vague Content, PPC Ad Performance, Market Research

INBOX INSIGHTS: Vague Content, PPC Ad Performance, Market Research (8/24) :: View in browser Take our new Google Analytics 4 for Marketers Course » Vague, Unfocused, Pointless Content What do you do when your content is vague, unfocused, and has no point? Excellent question – this is the problem I find myself having at the […]

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INBOX INSIGHTS, August 17, 2022: Change Management, Private Social Media

INBOX INSIGHTS: Change Management, Private Social Media (8/17) :: View in browser Take our new Google Analytics 4 for Marketers Course » Why Do We Hate Change? And What Can We Do About It? Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to […]

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INBOX INSIGHTS, August 3, 2022: A/B Testing Failures, Instagram Engagement, Aptitude in Hiring

INBOX INSIGHTS: A/B Testing Failures, Instagram Engagement, Aptitude in Hiring (8/3) :: View in browser Take our new Google Analytics 4 for Marketers Course » What Happens When Your A/B Test Doesn’t Give You the Answer? This may or may not come as surprise, but I am never satisfied with things if they are static. […]

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INBOX INSIGHTS, July 27, 2022: Niche Content, Accessibility, Big Data Analytics

INBOX INSIGHTS: Niche Content, Accessibility, Big Data Analytics (7/27) :: View in browser Take our new Google Analytics 4 for Marketers Course » Niche Content for the Customer Journey Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for […]

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INBOX INSIGHTS, July 20, 2022: Behind Buzzwords, Bing vs. Google, Measurement Strategy

INBOX INSIGHTS: Behind Buzzwords, Bing vs. Google, Measurement Strategy (7/20) :: View in browser Take our new Google Analytics 4 for Marketers Course » What Lives Underneath Buzzwords? This morning I saw someone on Twitter mention “digital transformation” and it struck me that it’s been a while since I’ve seen the term used. It is one […]

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