INBOX INSIGHTS: Metrics Requests, Vetting Sources, Speaking (7/21) Help make this newsletter better with your feedback. Take a quick survey now » So, About That Change Management… Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open. Hi, it’s me, […]
Read More… from INBOX INSIGHTS, July 21, 2021: Metrics Requests, Vetting Sources, Speaking
INBOX INSIGHTS: Newsletter Survey, Change Management, Pet Peeves in Marketing Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Ready for a Change? Management Consulting. Marketing Consulting. Strategic Consulting. Change Management Consulting. Analytics Consulting. We have never been able to nail down the exact […]
INBOX INSIGHTS: No Easy Answers, Content Republishing, Midyear Goals (7/7) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Sometimes There Isn’t an Easier Answer One of the most common questions we receive during events and presentations goes something like this: “If you don’t […]
Read More… from INBOX INSIGHTS, July 7, 2021: No Easy Answers, Content Republishing, Midyear Goals
What Customers Want, AI Distractions, Twitter Bios Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » What Do They Want? Do you know what your prospective customers want? One of the key tenets of direct marketing is Bob Stone’s 1968 framework: list, offer, creative. […]
Read More… from INBOX INSIGHTS, June 30, 2021: What Customers Want, AI Distractions, Twitter Bios
Data Quality, Natural Language Generation, Instagram Brand Data Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Data Quality Requires Subject Matter Expertise As I was preparing this week’s Data Diaries, I looked at the latest batch of brands that Facebook provides in our Crowdtangle software. I […]
How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Numbers You Don’t Have Lee asked an interesting question the other day: “How do you answer a business leader when they ask for numbers that don’t […]
Best Weeks to Send Email, Google MUM, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » When Should You Send Emails? One of our favorite things to look at are behavioral searches; these are searches people do that indicate a clear intent. Most of […]
Google Search Console Introduction, Elastic Demand, Google Mobility Index Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Elastic and Inelastic Demand One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define […]
Google Analytics Goals, Marketing Technology QA, Salary Survey Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How To Set Goals in Google Analytics 3 Compatible with Google Analytics 4 A common complaint we’ve heard about Google Analytics 4 is how very different it is to Google […]
Attribution Model, Google Analytics, Benchmarking Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Multiyear Attribution Modeling In a recent talk we gave at the MarketingProfs B2B Forum, Jorge asked, “How do you best attribute marketing spend when you have a multiple year sale horizon? I use […]
Read More… from INBOX INSIGHTS, May 19, 2021: Attribution Model, Google Analytics, Benchmarking
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