INBOX INSIGHTS: Universal Analytics Data, Processing Unstructured Social data (6/12) :: View in browser 👉 Catch the replay of our Generative AI for Sales Webinar! Do You Need to Keep Universal Analytics Data? In case you weren’t aware, your access to Universal Analytics (UA) data is being cut on July 1, 2024. To that, your […]
Category: Inbox Insights
INBOX INSIGHTS, June 5, 2024: Root of the Problem, Generative AI Data
INBOX INSIGHTS: Root of the Problem, Generative AI Data (6/5) :: View in browser 👉 Download The Unofficial LinkedIn Algorithm Guide for Marketers! Getting to the Root of the Problem Over the weekend, I noticed that I had poison ivy growing within my hydrangeas. I wanted it gone. I’m allergic to poison ivy and being […]
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INBOX INSIGHTS, May 29, 2024: Do Customers Want AI, Data is Everywhere
INBOX INSIGHTS: Do Customers Want AI, Data is Everywhere (5/29) :: View in browser 👉 Download our Generative AI Power Pack of Cheat Sheets! Do Your Customers Want You to Use AI? You’ve probably heard people say, “AI will do this, those skills are going to be irrelevant.” Last weekend, I had a conversation with […]
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INBOX INSIGHTS, May 22, 2024: Measuring ROI in 2024, Instagram Brand Performance
INBOX INSIGHTS: Measuring ROI in 2024, Instagram Brand Performance (5/22) :: View in browser 👉 Download our Generative AI Power Pack of Cheat Sheets! Measuring ROI in 2024 I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post […]
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Marketing Hiring Slump Continues
This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES In this week’s Data Diaries, by request from our friend Matt, we’re freshening up our employment data. Let’s take a look at open job positions to see how the economy […]
INBOX INSIGHTS, May 15, 2024: Finding Your Why, Marketing Hiring Slump Continues
INBOX INSIGHTS: Finding Your Why, Marketing Hiring Slump Continues (5/15) :: View in browser 👉 Catch the replay of last week’s webinar, Generative AI for Associations! Finding Your “Why” and Managing Expectations Expectations are a funny thing. The ones we put on ourselves, and the ones that others put on us. It’s easy to fall […]
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INBOX INSIGHTS, May 8, 2024: Being Data-Driven, AI Hallucinations
INBOX INSIGHTS: Being Data-Driven, AI Hallucinations (5/8) :: View in browser 👉 Catch the replay of yesterday’s webinar, Generative AI for Professional Associations! Do I Still Need to Be Data-Driven? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” […]
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INBOX INSIGHTS, May 1, 2024: AI Ethics, Model Tuning
INBOX INSIGHTS: AI Ethics, Model Tuning (5/1) :: View in browser 👉 Register for our upcoming webinar, Generative AI for Professional Associations! Helpful, Honest, Harmless Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]
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INBOX INSIGHTS, April 24, 2024: Downside of Shortcuts, AI Use Case Identification
INBOX INSIGHTS: Downside of Shortcuts, AI Use Case Identification (4/24) :: View in browser 👉 Catch the replay of yesterday’s webinar, Generative AI for Agencies! The Downside of Short Cuts There are no short cuts in life. That’s a lie. There are plenty of short cuts. The question a short cut raises when presented is […]
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INBOX INSIGHTS, April 17, 2024: The Prompt Engineering Life Cycle, Using Analytics with AI
INBOX INSIGHTS: The Prompt Engineering Life Cycle, Using Analytics with AI (4/17) :: View in browser 👉 How to Assess Your AI Readiness: 5 Considerations for Businesses is now available to watch! Prompt Engineering Life Cycle This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle […]
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