Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 2: Instagram for Brands
This data was originally featured in the October 19, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-19-2022-self-care-at-events-instagram-engagement/ In this week’s Data Diaries, let’s check in on Instagram engagement and see what’s changed. The last time we peeked, engagement rates were down across the board. What’s it looking like as we start to wind down 2022? Let’s first take […]
INBOX INSIGHTS: 📸 Self Care at Events, Instagram Engagement (10/19) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » Taking Care of Yourself at Events I have a gift for you. I am going to skip talking about the 5Ps this week. Don’t worry, I’ll be talking […]
Read More… from INBOX INSIGHTS, October 19, 2022: Self Care at Events, Instagram Engagement
This data was originally featured in May 25th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-25-2022-google-analytics-demographic-data-instagram-performance-server-side-tagging/ In this week’s Data Diaries, we revisit our old friend Instagram, specifically Instagram performance. It’s been a tumultuous couple of months in the social media landscape; let’s see how brands and influencers are faring on the network. We’ll start with brands […]
This data was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ In this week’s Rear View Mirror, we’ll answer Diana’s question. What effect does Title Case have on engagement of Instagram posts? To answer this question, we have to do a few things. First, we need to import captions/descriptions from Instagram, then […]
Read More… from What effect does Title Case have on engagement of Instagram posts?
This data was originally featured in the June 23, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-23-2021-data-quality-natural-language-generation-instagram-brand-data/ In this week’s Data Diaries, we look at our newly-revised and appended Brands list on Instagram to see how unpaid brand content has performed in terms of engagement, year to date. We see after a relatively stable springtime, where brand performance […]
Data originally featured in the October 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-13-2021-frameworks-instagram-outage-constructive-criticism/ In this week’s Data Diaries, let’s take a look at the great Facebook Outage, with respect to Instagram engagement (mainly because on Facebook proper, brand performance is already so close to zero that the outage’s impact was negligible for unpaid efforts). A little […]
Data originally featured in the October 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-27-2021-data-driven-decision-making-reporting-issues-instagram-engagement/ In this week’s Data Diaries, let’s take a look back at the year on Instagram for both brands and influencers. Outages, outrages, and thoroughly unpredictable events have defined the year thus far. What do we see when we examine how brands and influencers […]
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 3: Instagram Media Types
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 2: Instagram for Influencers
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