Gold Standard of Attribution

Gold Standard of Attribution

This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]

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So What Generative AI Best Practices for Building GPTs

So What? Generative AI Best Practices for Building GPTs

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the trade of building GPTs for your business needs. Discover […]

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INBOX INSIGHTS, June 19, 2024: Keeping Projects on the Rails, Overcoming Analysis Paralysis with AI

INBOX INSIGHTS: Keeping Projects on the Rails, Overcoming Analysis Paralysis with AI (6/19) :: View in browser 👉 Catch the replay of our Generative AI for Sales Webinar! Preventing Your Projects from Being Derailed I’m in the middle of a kitchen renovation. If you’ve ever been through one, you know the experience can be stressful. […]

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Processing Unstructured Social Data

Processing Unstructured Social Data

This data was originally featured in the June 12th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 12, 2024: UNIVERSAL ANALYTICS DATA, PROCESSING UNSTRUCTURED SOCIAL DATA In this week’s Data Diaries, let’s walk through a recent example of how generative AI can help us understand real-world data, taken from our Generative AI for Sales webinar. For […]

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So What AI Podcast Growth Unlock Your Show's Potential

So What? AI Podcast Growth: Unlock Your Show’s Potential

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to achieve substantial podcast growth. Discover […]

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AI Hallucinations

AI Hallucinations

This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS In this week’s Data Diaries, let’s discuss generative AI hallucination, especially in the context of large language models. What is it? Why do tools like ChatGPT hallucinate? To answer this question, we need […]

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Model Tuning

Model Tuning

This data was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING In this week’s Data Diaries, let’s discuss model tuning. Many AI services from big tech companies like Google’s AI Studio, OpenAI’s Platform, Anthropic’s Console, IBM WatsonX Studio, etc. all offer the ability to […]

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AIUseCase

AI Use Case Identification

This data was originally featured in the April 24th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 24, 2024: DOWNSIDE OF SHORTCUTS, AI USE CASE IDENTIFICATION In this week’s Data Diaries, let’s talk about identifying AI use cases. In case you missed it, yesterday’s Generative AI for Agencies recapped the major use cases of generative AI […]

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Instant Insights The Beginners Generative AI Starter Kit 23

Generative AI Language Tasks

This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS In this week’s Data Diaries, let’s go over an important distinction about generative AI, large language models, and language tasks. One of the pieces of advice we regularly follow is […]

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