This post was originally featured in the August 21, 2024 newsletter found here: INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we analyze […]
This data was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands 👉 Register for our upcoming free webinar, Generative AI for Hospitality! The Power of Human Connection in Marketing Over this past weekend, I volunteered some time at the info booth for […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to create newsletters. You’ll see […]
Read More… from So What? Automating Email Newsletters With Generative AI
This data was originally featured in the 8/7/2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI Is Generative AI All or Nothing? Chris asked me about how to convince someone that they should use generative AI. In last week’s newsletter, I wrote about how process […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to analyze your CRM data to […]
This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI WHAT IS CORPORATE CULTURE? When I talk about integrating AI into your company, I talk about how it’s a culture shift. The response I get to that statement is usually, “What if we […]
This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS Well, hey there! Let’s chat about a topic that’s been buzzing around boardrooms and strategy meetings: integrating AI into your business. AI has transformative potential, but the real challenge […]
Read More… from Developing a Sustainable AI Integration Strategy
This content was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: ASSUMPTIONS OF TIME, GOLD STANDARD OF ATTRIBUTION I wrote about making assumptions about people’s time on LinkedIn the other day. Given the responses, I think it’s worth bringing up again. Here is the original post: Don’t use the […]
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
This data was originally featured in the June 19th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 19, 2024: KEEPING PROJECTS ON THE RAILS, OVERCOMING ANALYSIS PARALYSIS WITH AI I’m in the middle of a kitchen renovation. If you’ve ever been through one, you know the experience can be stressful. Your level of involvement is likely […]
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