This content was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases The concept of a “digital ghost” has been on my mind lately, sparked by a recent conversation with Chris Penn. For those unfamiliar, your digital ghost is the collection of your […]
This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2 In this week’s Data Diaries, let’s celebrate a birthday. We’re a little early since next week is the Thanksgiving holiday here in the US, and there will be no Data Diaries column […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about calculating share of voice and sentiment analysis using generative […]
Read More… from So What? AI-enabled Share of Voice: Halloween Special
This data was originally featured in the September 11, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth In this week’s Data Diaries, in celebration of the Marketing AI Conference, let’s take a look at a fascinating new dataset from the Center for Security and Emerging Technology at Georgetown […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn what an AI agent is and how you can use […]
This post was originally featured in the September 4th, 2024 newsletter found here: INBOX INSIGHTS, September 4, 2024: Business Continuity Planning, Marketing Hiring Demand Three Must-Haves for a Business Continuity Plan (BCP) Let me paint a picture for you: it’s Monday morning, and your CRM just crashed. No customer data, no leads, no marketing campaigns. […]
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]
Read More… from Building Powerful ICPs with Generative AI – Part 3
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Internal Vs. External: Why Your Team Needs More Than One ICP Last time, we discussed the external ICP. Now we’re jumping into the internal […]
Read More… from Building Powerful ICPs with Generative AI: Part 2
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Remember that time you poured your heart and soul into a marketing campaign, only for it to fall short when it launched? Yeah, me […]
Read More… from Building Powerful ICPs with Generative AI: Part 1
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
Read More… from So What? Using Your ICP to Align Your Services
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