A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should remain relatively stable. What Order to Learn In We recommend the […]
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Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
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Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you could use automation for […]
Marketers should be using predictive analytics to help plan out their tactics, specifically their content marketing. But what are the issues with predictive analytics when it comes to marketing planning? Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but […]
Our presentation from the NEXT10X Conference 2018 is below, in both video and PDF format. (click to download, 4.4 MB) Can’t see anything? Watch it on YouTube here. Just the slides: Interested in a predictive forecast of your own? Order one now: https://www.trustinsights.ai/services/insights-predict/marketing-gps-predictive-forecast/ Want to chat about your existing analytics issues? Grab a Table for […]
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Are you drowning in reviews? If you’re a business that has reviews on sites like TripAdvisor, Yelp, Glassdoor, the answer is yes. You’ve got reviews and people are leaving their opinions – very, very blunt, honest feedback about your business. The bigger your brand is, the more of these you have. Listening to customers and […]
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On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares. The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]
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At IBM THINK, I presented an analytics-driven perspective on digital transformation and digital disruption. Digital transformation and disruption are inevitable in every industry. The choice isn’t whether to transform or not, but how we do it – well or poorly. Key takeaways included: Using anomaly detection, unstructured data mining, and predictive analytics to identify disruption […]
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You can collect data with just about everything you do these days, from how many steps you take to how many glasses of water you consume. Companies big and small have followed suit and collect data at every turn, on every interaction and every click. The problem is that unless they are all captured in […]
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