This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing generative AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You’ll discover a practical framework to break down complex AI initiatives into manageable steps. This episode […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to build a skills matrix to identify the strengths […]
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INBOX INSIGHTS: Why You Need a Skills Matrix, Skills Inventories (2025-02-12) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that about […]
Read More… from INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of a skills matrix assessment in today’s rapidly evolving work environment. You’ll understand what a skills matrix assessment is and why it’s essential for navigating today’s rapidly changing work environment. You’ll discover how to pinpoint exactly where your team’s […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You’ll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business. Learn to move beyond reactive panic planning and create robust […]
Read More… from In-Ear Insights: Generative AI Reasoning Models For Scenario Planning
This post was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, “I’m […]
This data was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report In this week’s Data Diaries, let’s kick off the new year (which somehow simultaneously feels like minutes ago and months ago) with a look at the marketing job market. How […]
This post was originally featured in the December 11th, 2024 newsletter found here: INBOX INSIGHTS, December 11, 2024: Organizational Health, AI Models Why Organizational Health Outshines Tech Trends Every Time I just finished another conversation where a client was panicking about not having the latest AI tool. After walking them through their actual needs, I […]
This content was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases The concept of a “digital ghost” has been on my mind lately, sparked by a recent conversation with Chris Penn. For those unfamiliar, your digital ghost is the collection of your […]
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