The Role of AI in Marketing A Conversation with Katie Robbert

The Role of AI in Agency Marketing: A Conversation with Katie Robbert

Artificial intelligence (AI) is transforming businesses, including marketing agencies. To understand how AI will impact agency marketing, Brooke Sellas of the Marketing Agency Show recently spoke with Katie Robert, CEO of Trust Insights, on their podcast. Can’t see anything? Watch it on YouTube here. Katie has extensive experience helping companies implement AI and manage organizational […]

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INBOX INSIGHTS, March 8, 2023: Starting Over, ChatGPT Apps

INBOX INSIGHTS: Starting Over, ChatGPT Apps (3/8) :: View in browser πŸ‘‰ Take our Measurement Strategies for Agencies course now for free! March 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are you […]

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INBOX INSIGHTS, February 1, 2023: Business Continuity Planning, Twitter Algorithm

INBOX INSIGHTS: Business Continuity Planning, Twitter Algorithm (2/1) :: View in browser πŸ‘‰ Take our Measurement Strategies for Agencies course now for free! Business Continuity Planning Do you have a business continuity plan? If you work at a larger organization, chances are you do. If you work at an organization that handles sensitive data, chances […]

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OBSTACLES TO BECOMING DATA-DRIVEN

In-Ear Insights: Obstacles to Becoming Data-Driven

In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]

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MOTIVATION, MOMENTUM, AND MANAGEMENT

In-Ear Insights: Motivation, Momentum, and Management

In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]

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SECRETS OF THE C-SUITE

In-Ear Insights: Secrets of the C-Suite

In this week’s In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more productive that others don’t, and what lessons we can learn from it? Tune in to find out! [podcastsponsor] Watch the […]

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{PODCAST} In-Ear Insights: Do You Need Ego To Be Successful?

{PODCAST} In-Ear Insights: Do You Need Ego To Be Successful?

In this episode, Katie and Chris tackle a question from a recent conference. An agency CEO asked whether or not a leader needed ego to be successful, particularly when they observed their competitors being bold and brash and also being more successful. Dig into our answers and find out whether ego is a help or […]

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{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture

{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture

In this week’s In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases for AI in corporate management, and the hidden danger of AI and institutional knowledge in your corporation. [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

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hiring a marketing consultant

Pros and Cons of Hiring a Marketing Consultant

In the past year, we’ve seen the “Great Resignation” – people quitting their jobs in large numbers in search of something different, something better. That leaves teams and companies short-handed. You might be able to get away with asking people to take on more responsibility for a short while, but it’s not a sustainable plan. […]

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{PODCAST} In-Ear Insights: Essential Management Skills

In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to learn about essential management skills. You’ll […]

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