In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s episode comes with two visuals so you can follow along with […]
Read More… from {PODCAST} In-Ear Insights: Quarterly Review and Planning
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in Direct Marketing via @trustinsights The important thing is […]
Read More… from Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review
Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can translate to managing a machine led process, or the machines […]
Read More… from Using what you know to manage the machines – part 2
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 11 Ways Get Maximum Efficiency from Your SEO Teams Efforts via @stoneyd When you dont […]
Read More… from Marketing Analytics, Data Science and Leadership – May 6, 2019 Week In Review
A little while back we introduced another segment of the market, the machines, You can read the full post here: https://www.trustinsights.ai/blog/2019/03/marketing-to-machines-the-b2m-segment/ Now we need to explore your current skill set as a manager and leader. With more automation and machine learning, you might feel like you need to start over. Surprise! You don’t. Believe it […]
Read More… from Using what you know to manage the machines – part 1
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance Means for Amazon via @WhartonKnows Millions of people […]
Read More… from Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review
In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]
Read More… from {PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers
In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript […]
Read More… from {PODCAST} In-Ear Insights: Team Bonding vs Team Building
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