This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]
This data was originally featured in the January 17th, 2024 newsletter found here: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 Continuing from last week’s newsletter in which we introduced red teaming for large language models, this week let’s talk about inverting people, process, and platform. As a quick reminder, red teaming means trying […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we take a look at google analytics 4 and how to use the basic data within […]
This content was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE Ah, the new year. A fresh start for everyone, whether you asked for it or not. Metrics roll over, expectations are reset, and resolutions are made. We often pressure […]
INBOX INSIGHTS: AI Task Force, Red Teaming Custom GPTs, Part 2 (1/17) :: View in browser 👉 Take our new Generative AI for Marketers course! Creating an AI Task Force in Your Business You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of getting […]
Read More… from INBOX INSIGHTS, January 17, 2024: AI Task Force, Red Teaming Custom GPTs, Part 2
This content was originally featured in the November 29th, 2023 newsletter found here: DEALING WITH FAILURE, VIDEO VIEWING SITES A few weeks ago, I wrote about a failure I had recently. (LinkedIn Failure Post) I didn’t share the story to get reassurance, but to remind people that failure happens to all us, and then we move […]
In this week’s In-Ear Insights, Katie and Chris debate the importance of quality work vs. quantity work, measuring employee productivity, and how generative AI may impact the way you think about staffing and hiring. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio […]
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INBOX INSIGHTS: Embracing Failure, 12 Days of Data (12/6) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Use EARLYBIRD300 for $300 off Embracing Failure: Why We Shy Away But Shouldn’t In last week’s newsletter I started the conversation about how we only sort of talk about failure. And then […]
Read More… from INBOX INSIGHTS, December 6, 2023: Embracing Failure, 12 Days of Data
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They explain why following directives to “AI-ify everything” can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P […]
Read More… from In-Ear Insights: Add AI To Everything? CEO AI Strategy
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]
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