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Category: market research

How Many People Watch Instagram Stories Daily? The Latest Research

Posted on March 13, 2020 by cspenn

How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]

{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

Posted on December 4, 2019 by cspenn

In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]

Posted in podcast, market research, surveyingLeave a comment on {PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

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