marketing analytics Archives - Page 10 of 11 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

Posted on July 29, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

Posted on July 15, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]

{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

Posted on May 27, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year […]

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

Posted on May 8, 2020 by cspenn

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

Posted on April 8, 2020 by cspenn

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]

{PODCAST} In-Ear Insights: Should You Be a Data Scientist?

Posted on February 26, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won’t be taking your job any time soon, as well as some helpful tips for growing your marketing analytics skills. Mentioned in the show: Hugging […]

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics and Data Privacy

Posted on February 19, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]

{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

Posted on February 12, 2020 by cspenn

In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]

Category: marketing analytics