This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]
Read More… from Building Powerful ICPs with Generative AI – Final Summary
This data was originally featured in the August 21, 2024 newsletter found here:INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers In this week’s Data Diaries, we dig into the second set of snapshots from Crowdtangle, the now-decommissioned data utility from Meta. Crowdtangle was unique among data provider companies in that they […]
This content was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands In this week’s Data Diaries, we bid farewell to an old friend: Meta Crowdtangle. Originally a standalone company, I first became aware of Crowdtangle in 2015 at my old agency […]
This data was originally featured in the August 7th, 2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI In this week’s Data Diaries, let’s talk about a use case for generative AI that very few people think about: generation of quantitative data. Now, before we […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn how to use your ideal customer profile to improve your marketing. You’ll see how to […]
Read More… from So What? You Built An Ideal Customer Profile, Now What?
This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries In this week’s Data Diaries, let’s expand our look at the employment market. Usually we just look at open marketing positions to get a sense of how the marketing industry is doing, but […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to analyze your CRM data to […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn’t enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts […]
Read More… from In-Ear Insights: What is Generative Analytics?
This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS In this week’s Data Diaries, it’s the start of a new quarter, and that always means changes in the hiring market. However, this week let’s tackle a specific phenomenon […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to conduct an insightful audience analysis using valuable data […]
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