INBOX INSIGHTS: Monthly Reporting Part 3, Instagram for Influencers (6/21) :: View in browser 👉 Until July 2, take 50% off our Google Analytics 4 course with discount code TENDAYSLEFT 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part 3: Process and Platform If you’re […]
Read More… from INBOX INSIGHTS, June 21, 2023: Monthly Reporting Part 3, Instagram for Influencers
INBOX INSIGHTS: Monthly Reporting Part 2, Instagram for Brands (6/14) :: View in browser 👉 17 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part […]
Read More… from INBOX INSIGHTS, June 14, 2023: Monthly Reporting Part 2, Instagram for Brands
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build marketing technology. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance […]
Read More… from In-Ear Insights: Buy Or Build Marketing Technology?
INBOX INSIGHTS: Monthly Reporting, Burnout (6/7) :: View in browser 👉 24 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. June 2023 One Click Poll Please click/tap […]
Read More… from INBOX INSIGHTS, June 7, 2023: Monthly Reporting, Burnout
INBOX INSIGHTS: Universal Analytics Migration, LGBTQ+ Hate Crimes (5/31) :: View in browser 👉 31 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Should You Migrate Universal […]
Read More… from INBOX INSIGHTS, May 31, 2023: Universal Analytics Migration, LGBTQ+ Hate Crimes
In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]
Read More… from In-Ear Insights: Tiktok and Marketing Mix Modeling
This data was originally featured in the March 15, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-15-2023-happy-fifth-birthday-trust-insights/ In this week’s Data Diaries, let’s take a walk down memory lane as part of our five year celebration and look at the total number of inbound links to the Trust Insights website over the years. In this seemingly simple chart, […]
Read More… from A look at Trust Insights inbound links in honor of our 5th birthday
INBOX INSIGHTS: Marketing Mix Modeling (4/5) :: View in browser 👉 87 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 April 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so […]
Read More… from INBOX INSIGHTS, April 5, 2023: Marketing Mix Modeling
In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! [podcastsponsor] Watch the video here: […]
Read More… from In-Ear Insights: What is Marketing Mix Modeling?
In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders […]
Read More… from In-Ear Insights: Data Storytelling and Complex Explanations
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