In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultancies and agencies mix up strategy, tactics, and execution when it comes to measurement? How should you think about your measurement strategy? Tune in to find out! […]
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Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
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I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the bottom of the funnel, the sales. I know I’m not alone. It’s easy to lose sight of the whole picture when you’re hyperfocused on the small details. It’s only […]
Last week I restarted my strength training. You know what? It sucks to start over. You know that saying, “it’s just like riding a bicycle”? What they don’t tell you is how frustrating it can be. If you took a few years off from riding a bike, or in this case, lifting weights, you can’t […]
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
This cold open was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to dig out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending things off to charity donations, eliminating things […]
In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve […]
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One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put data to immediate, practical […]
Read More… from Case Study: Using Influencer Identification Data to Build Audience
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]
Read More… from {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we […]
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