So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Christopher Penn, John Wall, and Katie Robbert walk through Google’s document leak & show you how […]
Read More… from So What? Using Generative AI to Build Marketing Plans
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss the strategies for sponsorship, marketing, and how to sell sponsorships without making the typical mistakes. If […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? AI and marketing! With so many ways to market your business, it’s easy to wonder which […]
Read More… from So What? How to Use AI for Social Media Marketing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we walk you through the process of using generative AI for all your email marketing needs, […]
This data was originally featured in the April 24th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 24, 2024: DOWNSIDE OF SHORTCUTS, AI USE CASE IDENTIFICATION In this week’s Data Diaries, let’s talk about identifying AI use cases. In case you missed it, yesterday’s Generative AI for Agencies recapped the major use cases of generative AI […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle (SDLC). It’s an interesting question to tackle. This either […]
This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun is finally out and the weather is actually […]
This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA In this week’s Data Diaries, let’s revisit employment and hiring data in marketing. One of my favorite data sources to understand what’s happening in marketing hiring is Indeed.com’s open positions data […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through the importance of data portability, assessing your vendor, and the set up process. […]
Read More… from So What? How to get started with Data Portability
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