In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]
Read More… from {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018
YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]
Read More… from Marketing Insights: How to use YouTube for Organic Marketing
Let me throw a number at you: 91,571,368. As of last count on December 20, 2018, that was the number of news articles from credible sources (as judged by Google News) published in 2018. 91,571,368. That is an enormous amount of content. To put it in context, that’s more than: a quarter million news stories […]
How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]
Read More… from Marketing Insights Q&A: How To Do A Social Media Audit
As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my company Trust Insights is a registered IBM Business Partner. Any purchases you make […]
Read More… from Marketing Insights Q&A: How to build a strategy for AI?
Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]
Read More… from Marketing Insights Q&A: Left Brain or Right Brain
We were asked: “How is a small business supposed to post five or more times a day? How does a small business or solo practitioner even come up with that much content?” This is a really good question because it’s a couple of different questions packed into one. Posting Schedule First, the idea that there […]
Read More… from Marketing Insights Q&A: Social Media for Small Business
We were asked: Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together? Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages […]
Read More… from Marketing Insights Q&A: Google Tag Manager and Analytics
Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. To keep it simple we’ll focus on the best practices. There are 10 basic best practices that are important for starting a podcast and doing it well for your business: Have clear, […]
Read More… from Marketing Insights Q&A: How to start a podcast?
Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
Read More… from Marketing Insights Q&A: How will AI change social media?
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