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So What? Basics of SEO for AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the basics of SEO for AI and how to optimize […]

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Best Practices for Building and Measuring Trust

Best Practices for Building and Measuring Trust

This content was originally featured in the January 22nd, 2025 newsletter found here: INBOX INSIGHTS, January 22, 2025: Best Practices for Building and Measuring Trust Best Practices for Building Trust Given the ups and downs of this week, this year, this decade, I figured it would be a good time to revisit trust building. Chris […]

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So What How to Streamline Your Marketing with Google NotebookLM

So What? How to Streamline Your Marketing with Google NotebookLM

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn all about Google’s NotebookLM and how you can use this […]

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ROOTED IN BASICS

Rooted in the Basics

This post was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, “I’m […]

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MARKETINGJOBS REPORT

Marketing Jobs Report

This data was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report In this week’s Data Diaries, let’s kick off the new year (which somehow simultaneously feels like minutes ago and months ago) with a look at the marketing job market. How […]

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Setting Boundaries

Setting Boundaries

This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2   Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that transcended the technical specifications and implementation strategies. […]

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Validating Ideas

Validating Ideas With User Stories

This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a relevant […]

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So What 2025 Trends in Marketing

So What? 2025 Trends in Marketing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the top marketing trends for 2025. You’ll discover how […]

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In-Ear Insights: Rapid Scenario Planning with Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rapid scenario planning for your business with the help of generative AI. You discover methods for using generative AI to plan for multiple potential futures, equipping you to handle various situations. You learn to identify constants in your business, like revenue […]

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So What LinkedIn Algorithm Guide Walkthrough

So What? LinkedIn Algorithm Guide Walkthrough

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? Trust Insights weekly livestream, you’ll learn how the LinkedIn algorithm works. You’ll discover how to create content […]

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